there must be something wrong with it!' and stuff some more words in there. It can also be tempting to think 'hey this sentence is too simple. This can make a writer feel important, but bore a reader to tears. Many are tempted to inflate their writing into extremely bloated sentences with long, complicated words. You must write with clarity and strength to keep the reader with you along the way. Good writing is alive and keeps the reader moving with eagerness through the piece you have written - gimmicks and 'added style' do nothing to help this. What's more, you are not trying to sell your subject, you are selling yourself. You must find your own rather than trying to ape someone else. In sum: there is no right way of doing things. In the day, at night, at length, in pieces, long pieces, short pieces, many pieces at a time. It is unique to every different person who writes. He or she is still stuck with the same old job of saying something that other people will want to read.' Part 1 - Principles 1 The Transaction The essence of writing is rewriting - you won't get it right the first time round. it doesn't matter - all can be made or broken with the quality of the writing. Our modern world still depends on good writing to function well - poorly written articles, websites, tweets. For better or for worse, the act of writing has changed relatively little regardless of technological change in the last century.
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